Tom Evans
The Road Back to UTMB (2024)
Tom Evans’ 2024 season was a redemption arc: from his Western States 100 win in 2023, through the setback of a DNF at UTMB, to rebuilding and returning to the biggest stage in ultra-running.
We followed Tom across the entire journey—capturing the training block, the pressure moments, and the race-day reality—building a story-led content series designed to grow awareness, deepen connection, and elevate his online presence.
Across the season, we documented key milestones including La Palma (Transvulcania) 80K, Lavaredo (2nd place), and UTMB 2024.
Sponsor Partners Featured: Garmin, Shokz, SunGod, Maurten.
- 3 documentary episodes created for Tom’s Instagram (story-led, cinematic, athlete-first)
- Sponsor performance edits: 4 social videos per episode, per sponsor (built for multi-platform posting, paid usage, and campaign rollouts)
