KipRun
KIPRUN — Valencia 10K 2025
We partnered with KIPRUN to deliver full event coverage for the Valencia 10K (2025) — creating a fast-turnaround content package built for social momentum and athlete storytelling.
Across race weekend in Valencia, we deployed a team of 6 creatives to capture the atmosphere, brand moments, and performance—covering 18+ professional athletes with a focus on individual narratives as well as the wider event energy.
With race recap reels and a suite of platform-ready edits, we delivered content designed to perform across KIPRUN’s social channels—fueling awareness, community engagement, and a premium perception around their athlete roster.
Built to Move
We created video content around Eyob’s championship campaign to help KIPRUN build awareness and tell the athlete story beyond the finish line — capturing the human side of elite performance: preparation, pressure, and race-day intensity.
Alice Goodall is a British distance runner and a KIPRUN athlete — crowned the 2023 European U23 champion over 10,000m. We created athlete-led video content with Alice to help KIPRUN tell the story behind the performances — building awareness, strengthening their athlete roster narrative, and producing social-first edits designed to elevate her online presence across the season.
The results
- Race recap reels (social-first, high-energy edits)
- Pro athlete capture (18+ athletes covered)
- Event coverage for social usage (brand + atmosphere + performance moments)
- Championship-focused video coverage featuring Eyob
- Social-first cutdowns designed for KIPRUN’s channels (story + performance moments)
- Athlete-focused video capture (training / race-weekend storytelling)
- Social cutdowns built for Instagram/TikTok usage and campaign rollouts