BOAT RACE – Barstudios

Premium partnership content for one of the UK’s biggest sporting stages

As an official sponsor of The Oxford-Cambridge Boat Race, Hilton needed content that could bridge premium brand standards and social-first performance. We created fast, platform-native assets for Hilton, alongside supporting content for T. Rowe Price and Official Boat Race Hospitality - balancing stakeholder needs, speed, and strong in-feed relevance.

We delivered two standout reels for Hilton

“10 Questions” Athlete Reel: we asked both teams the same set of 10 questions and cut it into a fast-paced, dynamic edit—fun, competitive, and built for shareability on Hilton’s socials.

Race Day Viral Reel: on the ground during race day, we created a short-form reel shot on film cameras, leaning into a raw, nostalgic look to make the content feel different in-feed and instantly engaging.

Alongside Hilton, we also produced content for other key stakeholders across race day:

Alongside Hilton, we also produced content for other key stakeholders across race day: T. Rowe Price (Sponsor Activation) We captured their race-day activation and delivered a ~60s LinkedIn-focused edit designed for corporate storytelling and brand presence.

Official Boat Race Hospitality We created a set of LinkedIn and Instagram-ready assets showcasing the hospitality experience—guest atmosphere, premium detail, and event energy—tailored for both professional and social audiences.

The results

A complete, multi-stakeholder content package that balanced premium brand requirements with social-first performance—delivered at speed, on the day, and built to drive reach across Instagram, LinkedIn, and web.

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