Team Brit
More than Motorsport
Team BRIT is the world’s only competitive, all-disabled motor racing team — proving that disability doesn’t limit performance at the highest level of endurance racing. Powered by innovative hand-control technology, the team races on equal terms against able-bodied rivals, with a bold mission: become the first all-disabled team to compete at the Le Mans 24 Hours.
Snapping up Sponsors
During the 2024 season, we partnered with Texaco (one of Team BRIT’s key sponsors) to produce a two-part docuseries that takes viewers inside the team’s world — the people, the purpose, and the intensity of race weekend. Texaco positioned Team BRIT as ambassadors in 2024, and the films were built to serve both brand storytelling and campaign performance.
The results
2 × ~5 minute YouTube documentaries
Social cut-downs to promote the series and extend reach across platforms.